- Generic
- Refers to the characteristics and/or experience of the total universe of a coupon of MBS sector type; that is, in contrast to a specific pool or collateral group, as in a specific CMO issue. The New York Times Financial Glossary
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1. MARKETING a generic product such as a type of food or a drug is one which is sold under its own name, rather than under the name of a particular manufacturer:• The drug Cardizem is also known by its generic name of diltiazem
• Cut-price generic brands have stolen millions of customers from the big-name cigarettes.
• Smaller companies will increasingly share the generic market (= people buying generic products ) with bigger brand-name firms.
2. MARKETING generic advertising involves all the makers of a particular product working together to sell the product, rather than competing against each other:• The Video Software Dealers Association announced a funding mechanism for its planned generic campaign.
3. LAW a generic word, name etc is used to talk about a whole group of things, and therefore cannot be used as a trademark:• The court ruled that `champagne' is not a generic word and that wine sold under that name had to be produced in the Champagne region of France.
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generic UK US /dʒəˈnerɪk/ adjective► shared by, typical of, or relating to a whole group of similar things, rather than to any particular thing: »The new range of engines all had a generic problem with their fan blades.
► MARKETING generic products do not have a brand name and do not legally belong to a particular company, so any company can manufacture them: »The study found large variations in quality for both brand-name and generic drugs.
generic equivalents/versions »Generic versions of the drugs would surely be cheaper.
»generic goods/medications/products
Financial and business terms. 2012.